AutoMaster founding team in their first office

Our Story

From a small garage in Toronto to Canada's premier auto shop management solution

AutoMaster was founded in 2015 by Michael Chen, a former auto mechanic, and Sarah Williams, a software developer. After experiencing firsthand the inefficiencies of paper-based systems in auto repair shops, they set out to create a solution that would streamline operations and improve customer experience.

What began as a simple appointment scheduling tool quickly evolved into a comprehensive management system as they collaborated with dozens of repair shops across Ontario to understand their unique challenges and needs. By 2017, they had expanded their team to include automotive industry experts and software engineers dedicated to creating an intuitive platform that would work for shops of all sizes.

In 2019, AutoMaster secured Series A funding to expand across Canada, opening offices in Vancouver, Calgary, and Montreal. Today, our team of 45 passionate professionals serves over 500 auto repair shops nationwide, continuously improving our platform based on user feedback and industry developments.

2015

Founded in Toronto by Michael Chen and Sarah Williams

2017

Expanded from scheduling to full workshop management solution

2019

Secured funding and expanded to multiple Canadian cities

2023

Serving 500+ shops with mobile app launch and AI integration

Our Mission & Values

Mission Statement

To transform the auto repair industry by providing innovative digital solutions that enhance efficiency, transparency, and customer satisfaction for automotive service businesses across Canada.

We strive to empower mechanics to focus on what they do best - fixing vehicles - while our technology handles the administrative overhead that traditionally consumes valuable time and resources.

Mechanic using AutoMaster tablet app to track repairs

Core Values

  • Innovation

    We continuously evolve our platform to incorporate the latest technologies and best practices, staying ahead of industry needs.

  • Reliability

    Our customers depend on our system to run their businesses daily, so we prioritize stability, security, and responsive support.

  • Simplicity

    Despite powerful capabilities, we design intuitive interfaces that require minimal training and work efficiently in busy shop environments.

  • Partnership

    We view our relationship with repair shops as partnerships, collaborating closely to ensure mutual success and growth.

Meet Our Team

The people behind AutoMaster's innovation and success

Michael Chen - CEO & Co-Founder

Michael Chen

CEO & Co-Founder

Former auto mechanic with 15 years of experience who identified the need for better shop management tools. Michael ensures our platform addresses real-world challenges faced by mechanics and shop owners.

Sarah Williams - CTO & Co-Founder

Sarah Williams

CTO & Co-Founder

Software developer with a background in enterprise systems. Sarah leads our development team, ensuring AutoMaster remains intuitive while incorporating advanced technologies like machine learning and predictive analytics.

Jean-Pierre Tremblay - Director of Customer Success

Jean-Pierre Tremblay

Director of Customer Success

With extensive experience in automotive service management, Jean-Pierre leads our implementation and support teams, ensuring smooth onboarding and exceptional ongoing assistance for all clients.

Aisha Patel - Head of Product

Aisha Patel

Head of Product

Former automotive business consultant, Aisha bridges the gap between technical capabilities and market needs. She drives our product roadmap by analyzing industry trends and gathering customer feedback.

Our Achievements

Milestones and recognition in our journey

Industry Impact

1

500+ Auto Shops Transformed

We've helped over 500 repair businesses across Canada modernize their operations and improve customer satisfaction.

2

3.5 Million Repairs Managed

Our platform has processed and tracked more than 3.5 million vehicle repairs since our launch.

3

40% Average Efficiency Increase

Our clients report an average 40% reduction in administrative time after implementing AutoMaster.

Awards & Recognition

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2022 Canadian Business Technology Award

Recognized for outstanding contribution to small business digital transformation in the automotive sector.

๐Ÿ†

2021 Automotive Innovation Prize

Awarded by the Automotive Industries Association of Canada for our inventory management module.

๐Ÿ†

2020 Best Workplace in Technology

Named one of Canada's best workplaces in the technology sector by Great Place to Workยฎ.

What Our Clients Say

"AutoMaster completely revolutionized how we operate our family-owned repair shop. The scheduling system alone saved us countless hours of phone tag with customers, and the digital work orders have virtually eliminated our paperwork. Their team provided excellent support during implementation."

Robert Mackenzie

Robert Mackenzie

Owner, Mackenzie Auto Service

Calgary, AB

"As a fleet manager overseeing 35 delivery vehicles, AutoMaster's preventative maintenance tracking has been invaluable. We've reduced our vehicle downtime by 40% and can finally forecast our maintenance needs accurately. The team is always responsive when we need help or have feature requests."

Danielle Laporte

Danielle Laporte

Fleet Manager, Quebec Logistics

Montreal, QC

"The customer-facing features of AutoMaster have transformed our client relationships. Our customers love receiving text updates about their vehicles and being able to approve work online. The photo and video documentation capabilities have greatly improved transparency and trust with our clients."

Harpreet Singh

Harpreet Singh

Service Manager, Prime Auto Care

Vancouver, BC

Ready to Transform Your Auto Repair Business?

Join the 500+ auto shops across Canada already using AutoMaster to streamline operations, enhance customer experience, and boost profitability.